At Cleary Strategies, we never underestimate the strength of a good outbound PR strategy when it comes to landing more media placements for our clients.
When a current event aligns with a client’s expertise, producers and bookers will be eager to find experts who can offer meaningful insight. Our slogan, Don't Miss The Moment®, is precisely about that: capitalizing on the trending news and reacting to the headlines with our expert roster of clients top of mind.
When the news broke that Silicon Valley Bank was collapsing, the C-Strat team sprung into action. We landed our clients nine TV placements in 24 hours. Yet, even with our success, sustaining a brand requires more than a reactive PR strategy,
What happens to your PR strategy when there is no headline?
Don’t Wait For the Headlines To Come To You.
This is where our creativity and expert strategy come into play to make your expertise more outbound-friendly for the news. Here are 3 PR strategies we use in our outbound pitching to land our clients more media placements.
“Pretend” Holidays: A Go-To in PR Strategy
Don’t have a holiday that fits your brand or business? No problem— thousands of them have been created (this podcast is a fabulous listen if you don’t know the history)! While I love any excuse to get a free cup of coffee from Dunkin, National Coffee Day is not a real holiday. But these pretend holidays literally drive the news cycle and give our clients countless opportunities to be seen and heard that wouldn’t have existed without them!
We landed Olivo Amigo a prime placement for National Happy Hour Day when we pitched how you can use one of their products, Spark Vinegar, in cocktails. Producers loved the out-of-the-box idea, and they did a fabulous demonstration on live TV.
Offer A Fresh Perspective on a Hot Topic
Producers appreciate a fresh perspective, so when we take a client who may not be an obvious choice and connect how they can contribute their expertise to the latest trend or viral meme, it gives them something new that their audience will appreciate.
Rather than a finance expert to talk about rising inflation, we pitched and landed the owner of J. Walker Salon. Who is more relatable than a small business owner who, like many of their clientele, is battling inflation daily? The strategy landed her a placement on a national cable news program, Fox Business!
This PR strategy is especially great for getting you in front of a new audience who may not otherwise have a chance to learn about your business or products.
Looking Ahead and Getting Creative
Our team plans regularly, looking ahead at least 3-6 months for every client. We look at the upcoming holidays or seasons and find creative ways to tie our clients to them for a fresh take.
While Dry January could mean an obvious placement for mocktail companies and the like, we got creative and found ways to tap into the trending theme of “Dry January” by putting a spin on it and encouraging viewers to try out Dry January…for their wallets!
A significant part of a great PR strategy is having the right team with the creativity and strategic prowess to square the circle between your expertise and what the media needs. Reach out to Cleary Strategies today, and we can create a dynamic PR strategy where you will never miss the moment. In the meantime, we’ll keep you busy as we create those moments just for you.